Jaxz The Barber
I had the opportunity to work with a business owner who is a talented barber who wanted a logo that captured her unique style and personality. She envisioned a design that would reflect both her profession and her passion for artistry. This final logo was designed to be bold and eye-catching, with the vibrant red chosen to grab attention and convey confidence. She wanted a clean, modern look while still incorporating enough detail to make the design stand out. The inclusion of the clippers and scissors reflects her passion for grooming and adds a personal touch to the overall concept.
Baked By Curiel
This logo was created for a baker specializing in sweets and cakes. She wanted a design that incorporated elements of her craft, so we included a cake mixer, spatula, and a cupcake to symbolize her work. The goal was to create something light, playful, and inviting. The color palette, with its soft pink tones, perfectly captures the sweet and fun atmosphere of her brand, keeping the overall feel lighthearted and welcoming
Joy Lab
This is a conceptual logo in which I took on a complete redesign of a logo that I felt didn’t quite align with the brand’s message or aesthetic for Joy Lab. The company is a sportswear brand, so I wanted the new logo to better reflect both their focus on women’s apparel and their energetic approach to fitness. I chose bold neon pink and lime green to symbolize empowerment and energy—the pink representing the women’s side of the brand, and the lime evoking the vitality and drive of fitness. The letter "Y" in the design was intentionally shaped to represent joy and the brand’s vision of active, joyful living.
Wrapped & Wonder
This is a conceptual logo created for a holiday store specializing in bows and ribbons. My goal was to capture the rhythm and movement of the bows, highlighting the beauty in their creation.
Simple
This is a masthead for a conceptual magazine I created from scratch—everything from the images and artwork to the overall design. The magazine focuses on the beauty of minimalism, aiming to showcase how it can be mastered with just a few simple, intentional steps. The design reflects this philosophy, highlighting clean lines and a streamlined aesthetic that embodies the essence of minimalism.
This magazine is a conceptual project created entirely from scratch, with no external resources or pre-existing materials. Every aspect from the design and layout to the written content and photography has been personally crafted, captured, and edited by me. The magazine explores the philosophy of minimalism and how anyone can adopt it, regardless of their starting point. More than just a design exercise, this project demonstrates my ability to develop a complete visual and editorial concept while staying true to a cohesive aesthetic.
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